As designers, we are often associated with visuals and pixels for those outside of the craft. Need to make a product look sexy? Lets hire a designer. Our product is almost done, lets bring a designer to re-skin it. I can sit here all day to list out examples like these, however, I'm not here to do that today.
In a way, I must thank Steve Jobs and the (re)rise of Apple for my current career and "the good life" I have in the valley. It was his phrase "design is not just how it looks but how it works" that brought design to the forefront of today's technology development process. It was the success of Apple's elegantly design products which functions exactly the way you imagined that had every company rushing out to hire as many designers as they could.
Yet everyday, designers everywhere are struggling to have impact beyond just "how things look". People's general conception of the value of a designer is still largely visual related. Yet as someone who have worked on many products across enterprise and the consumer landscape, I know we have so much more to bring to the table.
This is why, as a designer, I've decided to put more words than pixels in my portfolio. And this is why, starting today, I'm picking up writing as homework for my personal development.
I have tried to do this many times in the past, but have clearly failed (or else you would be probably reading my stuff elsewhere by now). I have notebooks full of thoughts, and many ideas that never saw the light of day. Ultimately, my goal is to give a glimpse of what goes through the mind of a designer, to those outside of our field. In hopes that they could rethink what a good product designer can bring to the table, beyond the pixels.
So get ready world, to be bombarded with my ESL English and random thoughts!